# OpinionDeck: Steal Your Competitors’ Angriest Customers > The Sales Pipeline for Founders. Find leads on Reddit, extract usernames, and send hyper-personalized DMs in one click. OpinionDeck is a lead generation and outreach tool for founders and indie hackers. It helps you identify high-intent prospects by finding users who are complaining about your competitors or looking for alternatives on Reddit and HackerNews. ## Product - Homepage: https://opiniondeck.com - App Dashboard: https://app.opiniondeck.com - Get Beta Access: https://app.opiniondeck.com (100% free during beta) ## Beta Offer ($0) - 5 competitor searches per day - Unlimited Reddit leads extracted to your CRM - Unlimited highly-personalized DMs drafted by AI - No credit card required ## Core Workflow 1. Search a competitor — find unhappiness and "looking for alternative" threads. 2. Extract leads — silently fetch exact Reddit usernames and full post context. 3. Personalize — AI drafts a spam-free DM referencing the user's specific pain point. 4. Reach out — 1-click deep-link to the Reddit DM compose screen. OpinionDeck avoids spam shadowbans by enforcing strict personalization based on the author's exact complaint and subreddit context.