Folders & Research Decks

A Research Deck (also called a Folder) is OpinionDeck’s primary workspace. It’s where saved threads, AI-extracted insights, monitoring leads, and market summaries all come together.


Creating a Research Deck

From the left sidebar, click New Deck (or the + icon).

Give it a name that reflects the research focus:

  • Notion Competitor Research
  • Remote Work Tools Market
  • Calendly Pain Points
Research Decks list with New Deck button and five existing decks showing thread and lead counts
The Folders view showing existing Research Decks

Deck tabs

Each Research Deck has six tabs:

Inbox

The Inbox tab is the live feed of your Deck’s monitoring activity.

  • Alerts timeline — Every scan run generates an alert: how many new leads were found, which subreddit was scanned, and the timestamp.
  • Leads list — All high-intent posts discovered by your monitors. Each lead shows title, author, relevance score, and status.
  • Status tracking — Mark leads as new, contacted, or ignored directly from the feed.
Inbox tab showing leads list on the left and scan history alerts on the right
Inbox tab — monitoring alerts and leads feed

Pain Map

The Pain Map tab surfaces the AI-extracted insights from all threads saved to this Deck.

Three insight categories:

CategoryDescriptionExample
Pain PointsSpecific problems users describe”Can’t bulk export notes to PDF”
Switch TriggersEvents that caused them to look for alternatives”Our team grew past the free tier limit”
Desired OutcomesWhat users ultimately want to achieve”One tool that works offline and syncs later”

Each insight shows:

  • The extracted quote or summarized problem
  • The source thread
  • How many times it appeared across different threads (frequency)

High-frequency pain points are the most actionable — they represent widespread, validated problems.

Pain Map showing three columns: pain points, switch triggers, and desired outcomes with frequency bars
Pain Map tab showing extracted insights across all saved threads

Strategy

The Strategy tab contains the AI-generated market summary for this Deck.

It includes:

  • Executive summary — A 3–5 sentence overview of what the market research revealed
  • Top pain points — The highest-frequency problems, ranked
  • Competitor weaknesses — Specific gaps mentioned in competitor threads
  • Opportunity signals — Underserved niches or features repeatedly requested
  • Tactical recommendations — Suggested positioning, messaging angles, or product priorities based on the data

The strategy report is regenerated each time you add new threads or run analysis.

Strategy tab showing AI-generated executive summary, top opportunities, and messaging recommendations
Strategy tab — AI-generated market summary with tactical recommendations

Configs

The Configs tab is where you manage the Deck’s settings and monitoring configuration.

Monitor settings:

  • View which subreddits are being monitored
  • Add or remove subreddits
  • Update the website context
  • Deactivate or re-activate the monitor

Deck metadata:

  • Rename the Deck
  • View thread count and analysis status
  • Export options (PDF or JSON report)
Configs tab showing monitor status, scan frequency, relevance threshold, and monitored subreddits
Configs tab — monitor settings and deck metadata

Market Map

The Market Map tab visualises semantic clusters from your Pain Map — grouping related pain points and threads by topic proximity. It’s useful for spotting concentrations of demand (e.g. “pricing frustration” appearing across 12 threads in 3 subreddits). No action is needed — the map updates automatically as new threads are analysed.

Opportunities

The Opportunities tab surfaces the highest-scoring leads from your monitors in a simplified view, filtered to only show posts with strong intent signals (score > 80). It’s a faster alternative to the full Inbox when you want only the top-priority items without the scan history timeline.


Saved threads

Every thread saved to a Deck appears in the thread list. For each thread you can see:

  • Title and source URL
  • Sync status (pending, synced, error)
  • Analysis status (queued, processing, complete)
  • Number of comments downloaded
  • Extracted insight counts

OpinionDeck downloads the full comment tree (up to your plan’s depth limit) and stores it for analysis. You can re-trigger analysis on any thread if you’ve upgraded your plan and want deeper analysis.


Analysis status

StatusMeaning
queuedThread is waiting to be processed
processingAI is currently extracting insights
completeAnalysis finished; insights are available in Pain Map
failedAnalysis encountered an error; you can retry

Analysis runs in a background queue. Most threads complete within 30–90 seconds.


Deck limits by plan

PlanSaved threadsAnalysis reports
Free51/month
Trial51/month
Starter51/month
Professional50010/month
EnterpriseUnlimitedUnlimited

Deleting a Deck

Deleting a Deck permanently removes all saved threads, leads, patterns, and alerts associated with it. This action cannot be undone.

To delete: open the Deck, go to Configs, scroll to the bottom, and click Delete Deck.