Introduction to OpinionDeck

OpinionDeck is a competitive intelligence platform that continuously monitors Reddit and Hacker News for product opportunities, user pain points, and market insights. It helps founders, product teams, and marketers discover what their target customers are actually saying — without manual searching.

What does OpinionDeck do?

At its core, OpinionDeck answers three questions:

1. What problems does my target market have? — Find recurring pain points that users express in communities relevant to your product.
2. Who is actively looking for a solution right now? — Identify high-intent posts where users are asking for alternatives, comparing options, or expressing frustration.
3. What does the market look like over time? — Track trends in sentiment, triggers, and outcomes across your monitored communities.

OpinionDeck does this through two main modes:

• Discovery Lab — A one-time search where you enter a competitor name, product idea, or market question and get a ranked list of relevant threads with extracted insights.
• Monitoring — Set-and-forget monitors that continuously scan subreddits and surface new leads and patterns to your dashboard.

Who is it for?

Core concepts

Research Deck (Folder)

A Research Deck is the core workspace in OpinionDeck. Think of it as a project folder that holds:

• Saved Reddit/HN threads
• Extracted pain points, triggers, and outcomes
• A market summary generated by AI
• One or more monitors watching subreddits on your behalf

Discovery

Discovery is an on-demand search across Reddit and Hacker News. You provide a query — a competitor name, product idea, or market question — and OpinionDeck searches multiple angles simultaneously and ranks results by intent signals.

Monitoring

A Monitor is a persistent background job attached to a Research Deck. You give it a website context (your product or the competitor you’re tracking) and a list of subreddits to watch. OpinionDeck checks those subreddits on a regular cadence and automatically adds high-scoring posts to your Leads feed.

Leads

Leads are individual Reddit or HN posts that scored above OpinionDeck’s relevance threshold for a monitor. Each lead has a status (new, contacted, ignored) so you can track your outreach.

Pain Points, Triggers & Outcomes

OpinionDeck’s AI analysis engine reads every saved thread and extracts three structured insight types:

• Pain Point — A specific problem a user describes (e.g., “can’t export data to CSV”)
• Switch Trigger — What caused the user to start looking for alternatives (e.g., “pricing changed”, “team grew beyond the free tier”)
• Desired Outcome — What they ultimately want to achieve (e.g., “a tool that works offline”)

Platform support

OpinionDeck currently pulls data from:

Next steps

• Quick Start → — Create an account and run your first discovery in under 5 minutes.
• Discovery Lab → — Learn all the search modes in depth.
• Monitoring → — Set up continuous monitoring of your target subreddits.